Overview
The Department of Marketing Management is dedicated to fostering excellence in teaching, research, and industry collaboration. Our mission is to equip students with cutting-edge marketing knowledge and practical skills to excel in a rapidly evolving business environment. We emphasize strategic thinking, consumer behavior analysis, and digital marketing techniques to prepare future marketing leaders.
Research
Our faculty and students are engaged in innovative research projects that address contemporary marketing challenges and opportunities. Some of our key research areas include:
- Consumer Behavior and Decision Making
- Digital and Social Media Marketing
- Brand Management and Equity
- Marketing Analytics and Big Data
- Sustainable Marketing Practices
- International Marketing Strategies